Art Director based in Stockholm.

13:6 Collaborations
Art Direction, Photography, Graphic Design

Graphic identity, running order and promotion for the Beckmans Collaboration Show 2025. The fashion students wanted a classic look with a focus on raw materials. Following the theme, I shot the models against a lit softbox as a backdrop, creating stark contrast and a raw, unpolished frame that became central to the visual identity.

Creative Direction: Annika Berner
Art Direction Elvin Odelholm
Photography & Design : Elvin Odelholm
Head of Course: Elisabet Yanagisawa
Head of Programme: Per Engsheden
Collaborating Brands: Arket, Asket, & Other Stories,
Rave Review, Remake, Weekday

Core Curriculum / Centralt Innehåll
Art Direction, Photography, Graphic Design

A photo series and a book as part of my graduation project at Beckmans College of Design. After 17 years of school, I looked back on my experience of school and realised that a big part of my memories revolved around small, seemingly pointless activities, things that had nothing to do with grades or curriculum. I wanted to highlight these memories and question what we consider meaningful or meaningless. Using a wig and some post-production, I stepped into the role of a schoolchild and restaged a series of memories. I then compiled the photos into a book inspired by the official Swedish curriculum.

Awarded with a scholarship from F&B Happy.

Art Direction, Design & Photography: Elvin Odelholm
Head of Course: Sophia Wood

Collecting Music
Art Direction, Graphic Design

We were assigned to create magazines about music. My group decided to use collecting and statistics as our angle. I made a centrefold poster illustrating the 100 most common nouns in the lyrics of the 100 most streamed songs.

Team: Elvin Odelholm, Adam Arinbjarnarson, Solvej Jansson
Head of Course: Stefania Malmsten

Ad Space
Concept, Photography

Part of the application process for Beckmans College of Design was to design large-scale public typography. Since Beckmans has a background as an advertising school, I proposed a new way of generating ad revenue, writing Ad Space For Rent on a horse, alongside my phone number. Unfortunately, I received no calls.

The Little Conscience
Art Direction

Svenskt Tenn wanted to communicate that their profits go to research. My class at Beckmans was therefore given the task of creating a scientific exhibition in their store. A friend and I teamed up and based our project on a research theme about AI as a kind of superstrong external conscience. Then we built a two-meter-tall styrofoam muscle monster sculpture of Jiminy Cricket.

The piece was later exhibited at the Royal Swedish Academy of Sciences and at Riche Fenix in Stockholm.

Partner: Svenskt Tenn, The Beijer Foundation
Team: Elvin Odelholm, Jonatan Modin
Project Lead: Sophia Wood

Atelier Cru
Art Direction, Photography

Atelier Cru launched a collection exploring how zips and folds can make garments modifiable. I art directed and hands on created a photography campaign inspired by this idea of shapeshifting silhouettes and moving beyond the natural form.

Client: Atelier Cru
Art Director: Elvin Odelholm
Photography: Elvin Odelholm
Project Lead: Göran Sundberg
Fashion Editor: Rebecca Cohen

Material Worlds
Art Direction, Photography, Graphic Design

Lookbook for a Beckmans Fashion Show. To highlight the materials and the concept Material Worlds, we took close-up shots of the specific garments and turned them into postcard-like landscapes. The models were then placed within these landscapes for the images in the lookbook. In addition to the landscapes, the lookbook was inspired by the size of postcards and their handwritten notes.

Art Direction: Elvin Odelholm
Photography: Jesper Smeding
Head of Course: Göran Sundberg
Head of Programe: Per Engsheden